Red Wrappings is aiming to improve its customer shopping experience, launching a number of new features recently to make gift shopping online easier. “A new search function now enables a customer to shop by price, recipient and occasion. You can also view related items, items that are most popular and those that are most searched for” says Su Cameron, Marketing Director of Red Wrappings. Another new feature is the gift reminder where the dates of all occasions can be entered into the system. A reminder is then sent to the customer three weeks prior to the occasion. “And for Valentines Day, we’ve even added a subtle reminder that you can email your partner if you think they might forget!”
To make any Valentine gift truly unforgettable, the Red Wrappings Premium Gift Wrap service gives customers the option to have their gift carefully wrapped in the Red Wrappings signature red wrapping, tied with a perfect ivory white bow and delivered straight to their door. “As a Valentine gift, this gift surprise is definitely a grand gesture that will be cherished and remembered long after Valentines Day is over. It makes your gift very special.” says Ms Cameron.
Red Wrappings has redesigned its home page, reserving its main banner to highlight major occasions. Three weeks prior to any occasion, a range of gifts will be selected and put on special. Valentine’s Day is the first occasion to be launched in this new format.
Red Wrappings believes that gift shopping online is the way of the future. According to an Ernst & Young survey, more than 5.9 million Australians are now shopping online, with an increase in the average shopping spend up 19 percent to $1,900 per annum. The annual spend is in excess of $11.35 billion. Buyers are more willing to buy even "high-touch"
With only high quality and unique gifts, Red Wrappings wants to provide its customers an easier and more satisfying shopping experience. The site is easy to navigate, the products are well described and shoppers can save a lot of time not having to rush around in search of that perfect gift.
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At Red Wrappings, we help take the stress out of finding a gift. Choose from any of our product categories, whether it's a gift for him or her, for mum or dad, for a birthday, an anniversary or even to say thank you - whatever the occasion.