Watches: Manufacturers Offer Conflicting Watch Care Advice

Jan. 31, 2009 - PRLog -- Prestigious watch manufacturers offer different advice on watch care.  Some manufacturers such as Rolex and Panerai Luminor advocate the use of mild, warm soap as a suitable means for cleaning their watches.  Other companies - A Lange & Sohne and IWC - discourage the use of soap for fear of harming the watch’s waterproof seals.

Rolex openly states “Rolex watches are meant to be worn every day and during a multitude of activities.  Care for your Rolex by occasionally washing the metal bracelet and case with warm, soapy water and a soft brush…”  On the other hand, IWC states “We advise you to take your water-resistant watch off when showering.  Soap and shower gels are designed to reduce the surface tension of water because this makes it easier to remove particles of dirt from the skin.  However, soapy water can also penetrate the minute gaps between the parts of the case and the seals.  Please note this whenever you clean your watch.”  

John Henne, President and CEO of Henne Jewelers located in Pittsburgh, PA, claims that his clientele’s watches (many Rolex, Omega, and Kobold) are cleaned with an ultrasonic cleaner, but only after the bracelet is detached from the case.  “If the case were to come into contact with the water inside the chamber of the ultrasonic cleaner while on, the oils within the watch’s movement could explode causing damage to the watch’s movement and ability to accurately keep time,” said John Henne.  “For the watch owner, an ultrasonic cleaning machine is not practical for maintenance cleaning.”

In pursuit of a solution to safe and feasible watch cleaning, watch care manufacturer - Veraet - launched a new watch cleaner for the industry.  Veraet’s Watch Spray, as a water-based alternative to soap induced formulas, is now an option for watch owners to consider.  “Watch Spray is so gentle and safe it can be used to clean all metals and crystals and it leaves no film behind, “ said Don Rothrauff, founder of Veraet.  “Household products should be avoided because they contain a form of surfactant that is potentially disruptive to the watch’s factory finish and they pose a threat to the watch’s waterproof seals.”

“I was excited about the product and I look forward to being a part of this new development for the watch industry,” said Gary Pemberthy, Owner of Watch Obsession.com, the UK’s first authorized VERAET dealer.

Founded in 2008, VERAET is the world’s first luxury watch care company focused on providing superior care products to watch owners worldwide.  VERAET introduced Watch Spray as a gentle, safe, and environmentally friendly watch cleaner aimed to preserve the original factory finish of the world’s most beloved watches.  VERAET also donates 1% of net sales to charities in efforts to fight against “blood diamonds” or illegal diamond and precious mineral trades resulting in human sacrifice.  

If you would like more information about this topic, please call Don Rothrauff at 814/932-1225 or email Don at info@veraet.com

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Veraet provides superior care products to watch owners around the world; and provides aid to help charities fight against "blood diamonds" and human sacrifice. Veraet donates 1% of every sale for this cause.