Behind this partnership lies BI-TC’s recent decision to improve the reception of VIP visitors arriving in Brussels by modernizing the BI-TC information stand in the airport’s baggage area. The newly refurbished stand, which represents the first point of contact to welcome guests, is equipped with window screen technology displaying practical information, and with a person present to inform and direct the guests.
One of the main challenges of this project revolved around finding innovative ways to attract guests’ and travelers’ attention in an already extremely cluttered advertising environment. IDklic opted for its iD Media Screen Solution assuring maximum impact while maintaining a reasonable cost for the BI-TC.
Frank Vandenbreede, BI-TC’s IT and operations senior manager, reached out to iDklic to find an easy, quick and efficient solution to meet BI-TC’s requirements, which amongst others, included the use of the VIKUITI 3M technology. Vandenbreede commented that after meeting the iDklic team at their Brussels’ office, he was “convinced by iDklic’s know-how and experience gained from the Mercedes-Benz project and from deploying digital signage solutions in more than 200 pharmacies.”
IDklic installed a retro-projector NEC 3051 of a 4000 Lumens capacity with the ability to project an image from up to 5 meters. Nathaniel Van Parijs, iDklic’s COO, commented on the partnership with NEC: “due to our close relationship with NEC, and our constant satisfaction of their technologies and products, we decided to collaborate with them again for this new project.” iDklic has also continued to work with NAVORI and its web interface. IDklic’s project management team carried out the deployment and installation of the screen in half a day at the Brussels airport following strict security guidelines.
Since the launch of the iD Media Screen Solution, iDklic is responsible for the maintenance, the management and monitoring of the network, as well as for the creation and monthly updates of messages through its creative branch, iDklic Creative.
The newly installed screen displays information messages advertising congresses and other cultural events happening in Brussels. When no events are taking the place, the screen is used to advertise Brussels and to promote all the touristic aspects of the city including culture, art and gastronomy. The content is updated weekly and customized for each new event. BI-TC welcomes its VIP guests with the use of an RSS feed and a banner. According to Miriam Taub, iDklic’s CCO, “frequent content update is essential for the success of a network”, adding that with the use of the web-based interface, “people can easily change the name of the welcoming guest on the banner.” The iD Media Screen Solution allows quick response and unlimited personalization. iDklic creates at least four new messages per week and has developed Flash templates allowing BI-TC to interact with the media without requiring elaborate IT or design skills.
IDklic plans to continue using its digital signage technologies in other strategic locations. Jean-Charles Figoni, iDklic’s CEO, commented on the company’s future and on this new partnership:
iDklic is Belgium’s leading Digital Out-Of-Home Media Agency. The company provides retailers and marketers innovative ways of targeting and engaging consumers. iDklic centrally manages out-of-home digital networks in car dealerships, airports and retail stores, delivering dynamic, relevant and visually appealing messages via plasma and LCD screens. Clients include EPC-Familia Mercedes-Benz, V.Pharma, Pharma Santé, BITC, Zaventem Airport. iDklic centrally manages and produces content for all of its clients. iDklic Creative, iDklic’s in-house creative studio, is Belgium’s number one out-of-home digital content provider .
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