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New Report Analyses Consumer Habits of 'Foodies' in the U.S.

ReportBuyer.com, the online destination for business intelligence for major industry sectors, has added a new report examining foodies' demographic characteristics in depth while also discussing their values and consumer habits.

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PRLog (Press Release) - Jan 29, 2009 -
ReportBuyer.com, the online destination for business intelligence for major industry sectors, has added a new report examining foodies' demographic characteristics in depth while also discussing  their values and consumer habits.

“Foodies in the U.S.: Five Cohorts: Foreign/Spicy, Restaurant, Cooks, Gourmet and Organic/Natural”, which is available at http://www.reportbuyer.com/go/PKF00140 reports that the term 'foodie', which first appeared in the early 1980s, has entered the English language to describe a new type of food lover and a surrounding new culture for food.

According to the report, this group of food lovers enjoy the thrill of the hunt and being the first to catch on to new food trends, and food outlets considered 'authentic' carry the most prestige in the foodie world. As authenticity frequently equates to a degree of separation from big food conglomerates and corporate marketing campaigns, foodies can be an elusive target for marketers.

Following a trend overview chapter, the report additionally provides profiles in separate chapters, including cohorts-foreign/spicy foodies, restaurant foodies, foodie cooks, gourmet foodies and organic/natural foodies - pinpointing the unique characteristics of each across areas including demographics and attitudes, media responsiveness, shopping habits and restaurant behaviour.

This report helps companies understand what motivates foodies and how to appeal to them, even in difficult economic times. It makes important predictions and recommendations regarding the future of this market. Furthermore, it provides extensive data, presented in easy-to-read and practical charts, tables and graphs.

The report “Foodies in the U.S.: Five Cohorts: Foreign/Spicy, Restaurant, Cooks, Gourmet and Organic/Natural” is available from Report Buyer at: http://www.reportbuyer.com/leisure_media/dining/foodies_u...

ReportBuyer.com Product ID: PKF00140

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About ReportBuyer.com
ReportBuyer.com (http://www.reportbuyer.com/leisure_media/dining/index.html) is a UK-based independent online store supplying business information. The website now carries over 90,000 business information products, including market reports, studies, books and events. Subscribers receive a free monthly newsletter and email alerts on new titles in their areas of interest.

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Source:Jonna Dagliden
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City/Town:London
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Country:United Kingdom
Industry:Food, Consumer, Lifestyle
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Last Updated:Jan 29, 2009
Shortcut:http://prlog.org/10174315
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