The World of WarCraft Mall
In an effort to help World of WarCraft fans master their sport and save money on World of WarCraft products, Andy Brinkworth, a Fort Myers Entrepreneur and Online Gamer decided to create a website that would house them all. “It was frustrating for me as a World of WarCraft fan to have to search dozens of different websites and categories to try and find new WoW merchandise – the products are scattered all across the web, there are literally thousands of places to look!” He turned that frustration into action by developing www.WarCraftMall.com, a new website dedicated to bringing all of the world's World of WarCraft merchandise into one place.
A long time gamer who got his start in “MUDs” or Multi-User Dungeon, Domain or Dimension Andy has always loved the Online Gaming Experience. “It’
However, the “fun” ended when he wanted to improve at the game he loved, “My hat is off to anyone who can level their characters without a World of WarCraft Guide, with the complexity of this game, I needed help. Some people feel that it’s cheating to use a Strategy Guide, but for the amount of money I pay to play every month I really wanted to get the most out of the experience. Being stuck at level 20 for 3 weeks was making me wonder why I played the game. The Guide aspect of the industry is really growing and there are sites that are selling 1 or 2, but in order to compare the guides, I either had to bookmark the page to come back to it or open a new tab and perform a whole new search. That’s a lot of time away from the game! At WarCraft Mall you can see guides that reflect all aspects of the game, compare them, and find the best price. Our guests save time and money.”
The situation proved even more frustrating when he wanted to find some gifts for his friends who also loved the game. He found it took him hours to find the things he wanted. “I remember thinking, ‘It shouldn’t take anybody this long to find a product or to check some prices.’ For example I was looking for some WarCraft Action Figures for a buddy of mine who was a collector. I found a couple of sites that had some of the figures but not the whole product line. For WarCraftMall, I was able to find every figure available and put the sites where you can buy them in one place. Now you can not only find the figure you want but check to see who has the best price. No more searching required.
Pricing really became an issue when Andy wanted to buy the hardware and software that would give him an edge online. “I saw that there was as much as a $20 difference in price depending on which website you went to. I thought ‘This is NUTS.’ I found a $10 difference in price on the new Wrath of the Lich King expansion that was released November 13th and $20 difference for the new Logitech G9 gaming mouse.” The solution, “I’ve put 2 or 3 retailers together for each product, that way our guests can choose who they want to buy from.”
One of the benefits of a game like the World of WarCraft, is that there are so many products that appeal to every type of gamer, There’s more to the World of WarCraft than just the products. “With over 10 million users there are a wide variety of blogs and fan pages dedicated to the game. We’re reviewing them and posting them on the site so our guests can see what’s available. The hope here is that we can highlight the really good ones and single out the one’s you should avoid.”
“The whole purpose of WarCraftMall.com is to save our guests time and money so they can get back to the game. I know that if we can provide that level of value everyday, we’ll be successful.”
WarCraftMall.com carries far too many products to list them all in this release, but fans can browse the strategy guides at http://www.warcraftmall.com/
Do you want to reach out to the World of Warcraft Gaming Elite? WarCraftMall.com is seeking 4 new advertisers to replace their existing advertising method. Video ads are acceptable. Interested parties should contact Andy Brinkworth at contact@warcraftmall.com
