Watch for the Little Yellow Coupon Book in the Mail!

PRLog (Press Release) - Jan 28, 2009 -
Wisconsin Marketing Services, Inc. launches a fresh new approach to direct mail advertising!  The Little Yellow Coupon Book TM will be sent to ten thousand homeowners in the 53207 zip code later this month in a bright yellow handy book format.  Many of the businesses in the book are located in the zip code or near vicinity.  In an effort to narrow the consumer’s choices and give the businesses in each category an advantage, all businesses except the food category are exclusive at no additional charge.   The consumers and the businesses benefit from this ultra-targeted form of direct mail advertising.  The consumers can take advantage of over two-thousand dollars of combined coupon offerings.   At the same time, businesses reach these consumers for under four cents per household.  This is truly an approach where both businesses and consumers benefit in tough economic times.  
Wisconsin Marketing Services, Inc. started in 1989 as a marketing firm targeting small and medium sized businesses with cost effective streamlined advertising programs.  This concept was introduced on a much smaller scale and was very effective for the businesses that participated.  Currently, with 20 years of experience in the printing industry as a trade bindery, the company is now positioned to offer a more comprehensive product by utilizing its state of the art machinery and technology.  With 11,000 square feet, six dedicated employees, and just under one million dollars in capital investment, the company is large enough to service customers yet small enough to recognize that there are people behind these companies.  Wisconsin Marketing Services, Inc.  has achieved an A+ rating with the Better Business Bureau, received a Grow Award from the Metropolitan Milwaukee Association of Commerce, and in the year 2000 was a featured article in the Small Business Times.  Now, with its experience, The Little Yellow Coupon BookTM is a natural progression to expand the company.  The plan includes saturating many zip codes in the area with this concept and adding jobs in the areas of sales, design, and production.  More long term plans include taking this concept nationwide.  The model of success over twenty years in business has included creative thought in all areas and a tremendous “can do” approach in every task.
Wisconsin Marketing Services, Inc.
214 East Florida Street
Milwaukee, WI 53204
Phone: (414) 273-2242 or 1(800) 401-2242
e-mail: wimarketing@att.net
website: www.wmsbindery.com