LOUISVILLE, Ky. – RetailCustomerExperience.com, the leading online publisher of news and information on how retailers can differentiate their offerings, create customer loyalty and increase revenue by improving the customer experience, announces the publication of “Digital Signage in the Retail Environment,”
“Digital signage is not entirely new — video walls and LED tickers have been around for years — but the plummeting prices of LCD and plasma displays, coupled with the proliferation of broadband connectivity, have ushered in the era of digital merchandising in retail stores,” said James Bickers in the publication. Bickers is the author of the guide and editor of RetailCustomerExperience.com.
The guide discusses getting started with retail digital signage and offers best practices for building a retail digital signage strategy. In addition, it includes an implementation checklist for making the decisions needed to move forward with an intelligent plan for retail digital signage.
To download “Digital Signage in the Retail Environment,”
http://www.retailcustomerexperience.com/
