Reefone
The brand new biOrb Life Collection was launched in October and proved an instant hit, with over 300 stores stocking the new fish tank collection. These desirable aquariums have already featured in publications including The Daily Times, iGizmo, T3 and 25 Beautiful Homes, and have been hailed as 'sleek', 'ultramodern' and a 'glamorous home for your pet'.
Paul Stevenson, Managing Director of Reef One, is thrilled with the response. "We believe the range is set to be as popular as the original biOrb. The aquariums are like nothing else on the market and are really appealing to old and new fishkeepers."
2008 has also seen the launch of a brand new website, which offers more information and support to customers, including an interactive biOrb club, which has attracted more than 700 members.
The Marine Conversion kit, which transforms biOrbs into a complete marine environment, was awarded the Best Innovation accolade at the Pet Product Retail Association (PPRA) Awards. The Marine Conversion Kit is a 'one box solution' that eliminates the complexity and finally makes marine fish keeping easy, offering an exciting entry into the fascinating world of marine fish keeping. Tom Croswell, marketing manager, said: "This is tremendous recognition for our dedicated team, who spent 3 years developing the marine conversion kit and our desire to cut through the barriers which have stopped many people from getting involved in the fascinating hobby of marine fish keeping."
Other new products launched this year include the striking biOrb stand, designed to stylishly display any aquarium in the biOrb range, a handy maintenance timer, eye-catching new plants and aquarium sculptures designed by award-winning artist Samuel Baker.
biOrb fish tank goes from strength-to-
Photo:
http://www.prlog.org/
