One of the U.K’s leading providers of hosted CRM solutions are helping businesses across the U.K to increase profitability with the integration of services such as their Microsoft CRM 4 software.
Microsoft CRM 4 is a full Customer Relationship Management suite with tools for areas such as marketing, sales and customer service. Accessible through Microsoft Outlook, a web browser or a mobile device, it includes a fast, familiar and flexible user interface.
Marketing
Implementation of hosted CRM 4 software has been proven to help businesses to better manage marketing activity. By seeing how budgets are being spent, organisations can make marketing campaigns more effective.
Sales
CRM systems can help sales staff to close more deals and win more business by being able to target and focus on more profitable sales leads and prospects. This will help to shorten the sales cycle and improve ‘win rates.’
Customer Service
CRM software helps businesses to deliver a better service to their clients, whilst improving customer retention levels. This is achieved by the creation of a centralised, customisable view of customer preferences, relationships and activity. Overall, this helps users to better understand the needs of their customer base.
A spokesperson for Genesis commented: “Effectively managing the customer lifecycle from marketing to sales, through to service, is critical to every business’ profitability and growth. Our CRM 4 software has helped businesses across the country to achieve this.”
So confident are Genesis in their CRM 4 systems that they are offering interested parties a free, no obligation 14-day trial. For further information and to register your interest, visit http://www.genesis.co.uk/
