NVIDIA And TOUCHMATE Announce Game Changing Partnership

Jan. 22, 2009 - PRLog -- DUBAI, UAE — NVIDIA, the world leader in visual computing technologies, continues to grow its undisputed position of leadership across the Middle East and has signed a strategic partnership with Touchmate, an indigenous IT brand in the UAE and the world’s biggest IT Products Range manufacturer.

The tie-up ensures most of the Touchmate systems will now feature NVIDIA’s world class GPU technology across their entire range of Gaming PCs, desktops and notebooks.

One of the first products to come out of this tie-up is Touchmate’s ‘Transformer Gamers PC’ showcased during GITEX 2008 and now available in retail from Sharaf DG and others. The PC has 2 configurations using NVIDIA GEFORCE 8800GT and NVIDIA GEFORCE 9800GT GPUs

Speaking on the strategic tie-up, Mr. Daniel Saison, Sales Director Middle East, India and Africa, NVIDIA said, “We are proud to see the trust that people in the Middle East have in NVIDIA, enabling us to enjoy majority market share here.  Our duty and commitment is to continue to provide unique and unmatched solutions to our channel partners and end-users. We are always on the lookout for strategic partners to help us grow our business. Touchmate is a very well known and popular IT brand in this region with a huge PC Manufacturing base. This tie-up provides Touchmate with ultimate visual computing technologies like CUDA, PHYSX and SLI. At the same time it gives NVIDIA instant access to 85 hypermarkets and retail stores in UAE, Oman and Qatar. Together we are striving our hardest to bring the ultimate visual computing platform to the widest possible audience”.

Mr. Vasant Menghani, Managing Director, Touchmate commented, “We are very happy to partner with NVIDIA who have some exciting technologies to revolutionize the computing experience. This includes CUDA-powered super fast video encoding for your iPods, ultra realistic gaming with PHYSX and very high resolution and quality gaming with SLI. NVIDIA Graphics+ technologies allows us to build the most optimized PCs which brings the best performance at the best price to our customers. We will make concerted efforts along with NVIDIA to educate the market about ‘Graphics Plus’ and ‘PC Optimization’ using NVIDIA GeForce graphic cards”.

‘Graphics Plus’ is a unique functionality of NVIDIA’s latest GPUs which differentiates it from competition. ‘Graphics Plus’ is a term coined by NVIDIA which encompasses four features – PhysX, CUDA, SLI/ Parallel Processing and 3D Stereo technology. With NVIDIA PhysX technology, GeForce GPUs bring games to life with explosions that cause dust and debris, characters that move with life-like motion, or cloth that drapes and tears naturally. PhysX technology harnesses the power of both the CPU and any NVIDIA GeForce® 8 Series or higher GPU, giving it the power to handle 10-20 times more visual complexity on screen. The latest NVIDIA GPUs support CUDA™ technology for accelerating non-gaming applications such as high-definition video playback and transcoding, to photo processing and editing.

The vector processing capabilites of GPUs and the Scalable Link Interface (SLI) solution from NVIDIA which enables linking of two or more graphics cards to produce a single output is another feature makes it suitable for financial analytics, medical research and other applications requiring huge processing power. And soon, with a compatible monitor and stereoscopic glasses, NVIDIA GeForce GPUs will be able to deliver stereoscopic gaming for over 350 existing games, for the ultimate in immersive gaming.

About NVIDIA
NVIDIA is the world leader in visual computing technologies and the inventor of the GPU, a high-performance processor which generates breathtaking, interactive graphics on workstations, personal computers, game consoles, and mobile devices. NVIDIA serves the entertainment and consumer market with its GeForce graphics products, the professional design and visualization market with its Quadro® graphics products, and the high-performance computing market with its Tesla™ computing solutions products. NVIDIA is headquartered in Santa Clara, Calif. and has offices throughout Asia, Europe, and the Americas. For more information, visit www.nvidia.com.


About TOUCHMATE
TOUCHMATE M.E Free zone Co. (Group of 20 Companies) established in 1988 is the largest manufacturer & distributor of TOUCHMATE Range of Computers, Accessories & Peripherals. TOUCHMATE offers over 850+ Products. It has tied up and invested in R&D with factories in Taiwan and China and has recently opened new offices in Hong Kong which will handle TOUCHMATE household appliances.
TOUCHMATE is well known Global IT Brand representing high quality, reliable products with best performance. TOUCHMATE has a presence in 52 Countries all over the world. It has a sales office in Shenzhen, China to serve direct big quantity shipments. To provide excellent service & ready stock availability, TOUCHMATE M.E. FZCO has it’s operations in Jebel Ali Free Zone (Dubai) from where it offers consolidation of assorted items and immediate delivery to export clients.