PRLog (Press Release) -
Jan 20, 2009 -
Creativity, environmental awareness and affordability are combined in the newest arrival in the world of women’s accessories:
iCool by Cathy Longo. With her original and captivating designs, Cathy Longo brings art into the lives of women of all ages. iCool’s shoulder and tote bags, inspired in some of the most visually alluring tendencies of modern art, become the perfect touch to the personal style of today’s woman. With her refreshing approach to design, Longo masterly combines color and geometry and infuses new energy to some of the most popular and ubiquitous accessories in the daily lives of women all over the world. iCool bags are, truly, a unique symbiosis of originality, quality and artistic excellence.
By introducing its spring 2009 line in the middle of winter, iCool breaks with the tendency towards dark and sober colors, and brings a burst of color and optimism that will not pass unnoticed.
Cathy Longo, a Venezuelan-born designer who has lived in the United States for over a decade, has found the perfect way to combine her experience in the competitive world of graphic design and a lifelong passion for visual arts with her unabated commitment to environmental responsibility. Every piece in her collection is digitally designed and subsequently manufactured in fully biodegradable nonwoven fibers, ensuring that the protection of our planet becomes an idea easy to incorporate into our lives.
By embracing the award-winning nonwoven technology, iCool is at the vanguard of environmentally friendly textiles and has become a pioneer in the American market. Nonwoven fibers are produced with renewable materials and are also resistant, durable and surprisingly light weighted. In their versatility, they are the perfect medium for the communion between art and functionality.
iCool’
s Winter/Spring 2009 collection features 12 different arts on its shoulder and tote bags, each one telling a different story. The influence of optic, kinetic and pop art, among others, is immediately evident in this exhilarating new line of female accessories.The common thread, however, is the preeminence of color, rhythm and geometry, all of which unequivocally embody iCool’s tag-line, I Got Life. Furthermore, not only are iCool bags captivating and versatile; their price is incredibly affordable, making them the ideal gift for any occasion.
iCool’
s shoulder and tote bags are just the beginning of what will soon become an emblematic name in everyday fashions. iCool will soon introduce wallets, card holders and a variety of other accessories which will continue to offer the perfect balance between sophistication, environmental responsibility and affordability.
Check out iCool’s current and upcoming collections at www.icool-1.com.
iCool is a unique business proposition in the world of female accessories, and is the product of artist Cathy Longo and business woman Patricia Montenegro, both Venezuelan-born US residents who have long been committed to the protection of our endangered environment.
Each one of Cathy’s designs tells a different story. Some talk about optimism, while others about perseverance and love; but every one of them reflects the artist’s rigorous academic training and her varied professional experience in the competitive field of graphic design. iCool makes it possible for today’s woman to incorporate Art into her life by wearing beautiful and versatile accessories which, at the same time, represent a step forward in the protection of our natural surroundings. In their visual sophistication and eco-responsible manufacture, every iCool product fully embodies the brand’s slogan: I Got Life.
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