Novotel Clarke Quay Well-Positioned In Singapore’s Leading MICE Market

PR Log (Press Release) – Jan 19, 2009 – Novotel Clarke Quay plans to tap Singapore’s renowned meetings, incentives, conferences, and events market in 2009 as more and more corporate and business leaders descend on the city state.

Singapore was voted the worlds top meetings city for 2007 by the Union of International Associations, as well as Best City for MICE Events in the CEI Asia 2009 Industry Awards.

The MICE industry makes a major contribution to society and business through research, education and cultural understanding. It is high yielding and sustainable and it helps to regenerate urban and resort areas and stimulates inward investment and export earnings for the destinations.

Because of Novotel Clarke Quay’s strategic location in one of the city-state’s most popular areas near the famed Orchard Road and its proximity to the international airport, the hotel is confident it will attract a greater number of MICE guests in 2009.

Each meeting can be specifically customized to meet the demands and requests of the meeting planners. The hotel’s different conference rooms can hold between 30 and 600 people, and each is spacious, tastefully furnished with comfortable seating and individual worktables.

Amenities available include overhead projectors, in-house PA and sound systems, lapel microphones, and the latest in broadband access and Internet facilities. There is a secretarial and courier service plus fax and photocopying facilities.

Novotel Clarke Quay’s Business Lounge situated at the top of the hotel provides every possible amenity to ensure that meetings and conferences run smoothly.

Brand Republic, the market-leading website for the online advertising, marketing, media and PR sectors, recently noted that Singapore’s MICE industry had a fantastic 2008.

Singapore’s experiment in global brand-building and corporate and leisure entertainment surrounding the F1 Grand Prix clearly paid off, Brand Republic said. Other mega-events included FoodandHotelAsia, which drew tens of thousands of trade visitors and exhibitors, and the inaugural Singapore Airshow.

And the opening in March of the Singapore Flyer – the world’s tallest observation wheel – added yet another venue for corporate incentives and off-site events.