While the food and retail sectors have been hit hard with many large, brand name companies struggling to survive, ActionCOACH has found itself in a growth mode.
Each month, the company recruits its new Business Coach franchisees and introduces them to its system in training classes held in Las Vegas. New trainees fly to Las Vegas from all corners of the globe, including Australia, Indonesia, the UK, France and Spain. Typical ActionCOACH franchisees have either owned and operated their own business in their previous lives or have been great leaders with a strategic mindset.
“We have full strength in training this month – and we are growing sales with our coaches on the ground as business owners need all the advice they can get to keep growing during the downturn,” Director of Franchise Sales and Marketing Jodie Shaw said. “Our new franchisees are making a substantial investment in this franchise, and are doing so even at the peak of this crisis. That shows tremendous confidence in the future potential and huge growth of business coaching.”
Not only is business coaching is the second fastest growing industry next to IT, ActionCOACH currently enjoys the largest slice of the market.
“With the current economic situation and the number of corporate layoffs taking place, professionals are increasingly disenchanted with corporate life,” Shaw said. “Retrenchment is in many cases the final ‘straw’ that fires them up to start their own business.”
Shaw believes that in such a scenario a franchise is the best choice for professionals because a franchise start-up has the added benefit of having existing systems in place. That way, professionals are better positioned to run the business from “Day One” rather than having to invent systems from “scratch.”
“Corporate executives are highly educated and can’t see themselves washing dogs or flipping burgers in a new business,” Shaw said. “The ActionCOACH opportunity helps make their corporate life an apprenticeship to owning and operating their own professional service business.”
Another reason for the company’s exceptional success is that unlike competing business coaching franchises, ActionCOACH first started as a business coaching company – and only later went into franchising.
“We have the breadth and depth of solid business coaching experience behind us,” Shaw said. “The experience, the size and reach of our business is proof that our systems are world-class, which have been proven by delivering real results to real people. This is why we lead our industry today.”
ActionCOACH had its humble beginnings in a small room in a suburb of Brisbane, Australia, when founder and CEO Brad Sugars started developing a series of workshops and seminars to help small businesses thrive and succeed. This was back in 1993; today, ActionCOACH is the world’s leader in business coaching with offices around the world.
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ActionCOACH is the world’s number one business coaching and executive coaching franchise, with more than 1,000 offices in 26 countries. To learn more, go to actioncoach.com.