Despite the struggling economy, America’s sales professionals are surprisingly optimistic about 2009’s business prospects. According to a newly released survey conducted by SalesDog.com, a surprising 57 percent of the sales professionals do not expect their sales to go down in 2009.
“While the survey indicates sales pros are generally optimistic, their outlook is not so rosy in a few areas,” said Michael D. Johnson, founder and publisher of SalesDog.com. “A whopping 87 percent expect their workload to increase. In addition, nearly a third of those surveyed anticipate cutbacks in sales staff.”
“Your phone will be ringing more since 75 percent of respondents expect lead generation activities to increase,” said Johnson. “This is an obvious survival strategy since more leads are needed to just maintain previous sales levels during a recession.”
The survey also indicates companies will not be spending more on sales training in 2009. “It looks like salespeople will be selling harder, but not smarter,” Johnson said. “I see this as a tactical error that could cost organizations significant market share,” he added.
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About SalesDog.com
Founded in September 2000, SalesDog.com is a sales training and educational resource for sales professionals. The company partners with over 175 big name sales trainers and authors, including Zig Ziglar, Jeffrey Gitomer, Tom Hopkins, and Frank Rumbauskas. Their weekly newsletter features advice from leading sales experts. SalesDog.com’
