Gynecomastia is the technical name for the enlarged breast tissue and excess fat in the male breast. For men, a life with Gynecomastia can feel lonely and frustrating. Too long kept taboo, gynecomastia is extremely common, and easily fixed. Although it can vary by patient, the procedure is very predictable and usually includes liposuction, breast tissue removal and skin excision. Dr. Joseph Cruise of Cruise Plastic Surgery has perfected a technique of removing the breast tissue in layers, which enables him to create a naturally smooth look. Dr. Cruise believes, “a man should not look operated on, and the last thing that these men want is to still look ‘different’
“I was embarrassed by the way my body looked but didn’t know how to change it.”
“I’m in the best shape of my life, but I still can’t get it to go away”.
These were the phrases heard from patients who come in for Plastic Surgery consultations - men who were concerned with the way that their chest looked and how it was interfering with their lives. Often the beauty industry is so focused on women, that they forget men have a desire to look and feel attractive as well. In the plastic surgery industry, we are seeing more and more men searching for ways to feel more comfortable in their skin, ways to feel more masculine.
“I waited for year to do out of anxiety. I can’t believe I waited so long and what a difference an hour can make. In one hour my life went from contemplating about my gynecomastia to living my life without it.” – Paul, 43



