Produced by prominent and gutsy Australian house, Brascoe Publishing, who are rapidly moving to the top seat in independent Australian publishing - and edited by one of the country's prominent music industry educators, metal label rep and publicist Kelli Wright - Metal as Fuck will feature writers from all over the world. From correspondents in the USA and Europe, to local columnists - including metal supermodel Sam McSatan - and with some of Australia's best metal journalists on board, the content for Metal as Fvck will be brutal, new, and relevant to metalheads all over the world. See the bios at the end of this release for more details about our team.
The zine will go live in early February, at http://www.metalasfuck.com.au and http://www.metalasfuck.net - chock-full of content, and featuring its first exclusive band diary. Up-and-coming band Our Last Enemy will be recording their debut release in Los Angeles with Christian Olde Wolbers of Fear Factory fame early in the new year, and Metal as Fvck has scored their exclusive recording diary. This will be the first of many exclusives to be set loose from the Metal as Fuck zine.
The zine's uniqueness lies in the fact that major industry players - labels, distros, and promoters - have the opportunity to snare their own space on the site. From their own pages they will be able to post blogs (including images, news items, and commentary), which will cycle instantly through to the front page of the site. This is in addition to news, columns, feature reviews, gig reviews, forums, an online metal shop, and much more. Not just a promotional tool, the industry pages provide the industry with the means to interact with the metal community on a global scale, in the ways they want to. It gives them the ability to build their networks, to chat with punters and bands in the forums, to get in on gossip at ground-level, and to release their news early and know that their audience is 100% metal.
These tools give the industry the ability to use Metal as Fvck readers for market research, where they can get feedback directly from the people they need to influence - through specialist industry pages, through forums and through polls. This gives promoters, and others in the local industry, an edge they have never before been given. Don't think for a second that the industry pages are available to anybody: they're not. Only those who come on board as supporters of Metal as Fvck will be provided with this awesome service. If you've ever wanted to be able to reach the punters on the ground and survey them on a large scale to underpin your promotions, this is your chance.
Media Kits are available right now! To get in on the action from day one, contact the publishers of the zine to get your hands on a copy. You can email the publishing house at media@brascoebooks.com.au.
Metal as Fvck will be set to cover the brutal new year with a ferocity never seen before. And it's set to just get bigger and bigger.
*****
About the Metal as Fvck team
Leticia & Foss @ Brascoe Publishing
With years of experience as professional communicators, Leticia & Foss established Brascoe towards the end of 2007, to produce unique, hard-hitting works.
Metalheads both, they have long lived by their passion for metal. Leticia is one of Australia's leading metal journalists in cyberspace; in 2008 alone she interviewed a staggering 46 major bands, and reviewed innumerable releases and shows. Foss is a long-standing photojournalist, and has photographed international heavyweights such as Defiled (Jap), Dismember (Swe), Napalm Death (UK), and many more, plus countless local bands.
Kelli Wright, Editor
Kelli Wright is a name synonymous with the Australian Metal Music Industry. She has over 15 years of hands-on experience in a wide range of roles, including public relations, publicity and promotions, and endorsements, along with tour, label and artist representation (see http://www.myspace.com/
Having spent over a decade centred smack-bang in the midst of musical brutality, Kelli has worked with a long and impressive list of International and Australian acts that only a few could aspire to. With a sense of humour and a strong respect for those on the dark side, she has managed to carve herself a healthy position in the global metal community. Kelli is excited about adding Metal as Fvck to her list of passions, where - among other things - she will be releasing features on people and bands that she has worked with, and finds inspirational.
Sam McSatan, Columnist
Sam has a BA Music Industry, a Dip Music Business Management and over a decade of experience in the music industry: working in everything from venue booking, radio and street press, through to record label promotions and assistant tour management. Now a music publicist for Kelli Wright Publicity, Sam has worked with some of the biggest death, black, thrash and grind bands in the world and loved every minute of it, which undoubtedly proves her metal cred.
Under the name Samantha Doll she is considered Australia’s top pin-up model, with numerous magazine covers, centerfolds, features, interviews, and calendars internationally. She also models for quite a number of fashion labels. Rarely do her metal and modelling worlds collide, but when they do it’s stupid amounts of girly metal fun – such as her MetalHammer cover, appearances in Eternal and Berzerker film clips, and her column here on Metal As Fvck.
