(Butler, New Jersey, USA) – During 2008, entrepreneurs and business owners faced the most devastating challenges since the Great Depression. But by simply following five proven steps they can all avoid stressful and financially detrimental pitfalls and mistakes in 2009. Business consulting expert Erik Luhrs, CEO of Make Your Business Boom, teaches clients throughout the world this innovative five-step method to identify profit-killing fears disguised as organizational plans and strategies. Companies that have implemented the formula have found that their poor performances of the past are quickly replaced with powerfully profitable positive results.
“Individuals, groups, teams, and entire corporations consciously and unconsciously manifest fear into everything they do,” observes Luhrs. “Managing, marketing, branding, selling, and negotiating are all aspects of business that suffer from the fear factor – especially during times of extreme economic recession.” To root out that toxic emotion, he recommends these five steps:
1) Make a complete list of all business goals, no matter how big or seemingly unrealistic they may be.
2) Write a short statement or story about each of the goals, and why the company has not yet attained it.
3) Now ask a simple question. What disguised fear hides within the story? Is it, for example, procrastination, doubt, or confusion? Maybe a perceived lack of resources is causing fear. Whatever it is, reduce the fear to a single word to clearly identify and label it.
4) Next to the word that describes the killer fear, write a statement about why it is false. Use bullet points to reinforce the fact that the fear is unwarranted and is nothing more than a mental myth.
5) Last but not least, write down the steps needed to reach each goal and then go out and fearlessly do what it takes to reach those goals and realize dreams that are not hampered by the illusion of fear.
Luhrs, who is a trained Business Mind Optimization Strategist, has spent decades showing corporate clients how to turn tales of fear and loss into billion-dollar success stories. Because his proven solutions are easily implemented, companies get the desired results in record time – without having to invest precious capital or strain valuable human resources.
“If an organization has a losing strategy,” Luhrs explains, “the natural tendency is to project that negative mindset into the future as a projected fear of failure. Ninety-nine percent of business issues are fear-based. But as Franklin D. Roosevelt said, ‘The only thing we have to fear, is fear itself.’ Overcome that fear and grand success is guaranteed.”
To learn more about the details of each mind-set and business building stage – and what business resources and tips coincide with each one – take advantage of the free tools, resources, and downloads at the MakeYourBusinessBoom.com Web site.
