Hospitality Homes relies on the web to reach families from around the world who are in need of this compassionate housing resource. Research indicates that when a patient’s family is close to them, their recuperation is quicker. The organization’
As a 501c3 nonprofit, Hospitality Homes is entirely donor-funded and responsible for creating its own donation pipeline. Therefore, the organization would not normally have the funds to direct into much needed web marketing.
"This is a special opportunity for us to increase our outreach to people around the world who need our services," said Caryl Goodman, Ph. D., executive director of Hospitality Homes. "During these challenging economic times, the need for free hospital housing is growing, while support for nonprofits is decreasing. Web marketing is a perfect approach for bridging this gap."
ProspectMX’s “Christmas Wish” campaign began as a national open call for proposals during the month of December in response to the question: "how can internet marketing benefit my organization?”
Now that a winner has been selected, ProspectMX will develop and implement an internet marketing plan that will best fulfill the goals and needs of Hospitality Homes. Various strategies may be used, including search engine optimization (SEO), link building, social media, on-site optimization and possibly even website design.
"With such worthy causes, it was tough to choose between every entry," said ProspectMX Co-Founder Dave Conklin. "Thanks to the companies providing runner up prizes, we're fortunate enough to be able to give away a variety of internet marketing tools to multiple organizations."
Three non-profit organizations were also awarded runner-up prizes for their entries, including Foundation For A Brighter Tomorrow (Maricopa, AZ), OER Commons (Half Moon Bay, CA), and Bridging Communities Of Southwest Detroit (Detroit, MI). Runner up prizes were provided by Seattle-based search firm SEOmoz, educational website SEO 101 Tools, and trackur, a social media and online reputation monitoring service.
Boston-based contest winner Hospitality Homes (http://www.hosp.org) pioneered an innovative solution of matching families of hospital patients with local host homes, who welcome these families as their guests for no charge. In addition to matching home and families, Hospitality Homes works to educate referring hospital case workers about their service, trains local host families, finds unused apartments for families in need of an extended stay, and assists non-English speaking guests. Since being founded in 1983, they have provided more than 140,000 guest nights to 12,000 families from around the world when medical treatment draws them to Boston’s world-class hospitals.
ProspectMX was established in late 2007 by the founders of an Inc. 500 company as a provider of internet marketing services (http://www.prospectmx.com/
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ProspectMX provides internet marketing, link building, pay per click management, search engine optimization services, consulting and web marketing workshops nationwide.