Along with military caps, Lust & Gore Hardwear (www.lustandgorehardwear.com)
The story behind Lust & Gore Hardwear is as rock 'n' rollergirl as the products they make. Lusty Crush and Aurora Gory Alice are a product of roller derby. Picture, if you will, a hot summer day at a roller rink in Albany, New York. That is where they first laid eyes on each other. The attraction was instant, and it wasn't long before Lusty and Aurora were inseparable. Tired of the stifling rules of their derby league and the long Northeast winters, Aurora and Lusty packed up their stuff and headed to Phoenix, Arizona, home of the original, no-rules Renegade Rollergirls and plentiful sunshine. On the long trip West, the idea for Lust & Gore Hardwear was born.
Lusty and Aurora have no doubt that Gift Bag recipients at the 51st GRAMMY Awards have what it takes to pull off a Lust & Gore military cap. Truth is, they have been looking for a celebrity or two to don their hats since they began the business back in July of this year. So, when Distinctive Assets contacted them to contribute to their legendary GRAMMY Gift Bags, Lusty and Aurora accepted without hesitation. "We simply broke it down," says Aurora. "It's music's biggest night. There will be hundreds of musicians, and these Gift Bags are a well-deserved media feeding-frenzy. As huge music lovers, and the number one fans of Lust & Gore Hardwear, the decision to do this was a no-brainer."
The 51st Annual GRAMMY Awards will air live on CBS from STAPLES Center in Los Angeles on Feb. 8, 2009, at 8 p.m. (ET/PT).
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Lust & Gore Hardwear is a rollergirl (roller derby) owned and operated business that customizes cowboy hats, military caps, and makes original jewelry designs -- all from industrial-strength hardware.