ALL PRESS WIRE
Collingswood, NJ - (Health Food News - Organic Press Wire) January 14, 2009 ***** Responding to consumer demand, Mambo Sprouts Marketing has expanded its savings programs with printable, online coupons. Beginning this month in January, visitors to the Mambo Sprouts site (www.mambosprouts.com)
Mambo Sprouts already offers in-store coupons in partnership with a number of retailers like Whole Foods Markets and reaches more than 200,000 households with its regional, by-request direct mail coupon program.
The new coupon section on the company's website places Mambo Sprouts at the forefront in being one of the first online resources to offer multiple brand coupons exclusively for natural and organic producers.
Mambo Sprouts syndicated Mambo Track research shows that coupon use is up among natural and organic consumers. In a December 2008 study, consumers requested more coupons to help them maintain their organic purchasing habits.
"Our research shows that consumers are still committed to buying healthy, natural products, but they're looking for manufacturers and retailers to make that decision easier", said Matthew Saline, CEO of Mambo Sprouts. This is a critical time for marketers to pay close attention to buying habits and help consumers so they can continue to select organics with their limited grocery dollars.
This new online program allows marketers to reach more households and further expand their coupon promotion offers on health and organic foods.
"By posting additional coupons online, we are able to provide value to more consumers who are committed to buying natural and organics despite the tough economy", Saline said.
An earlier Mambo Track study, conducted in September 2008, found that on average, natural and organic consumers used about six to nine coupons per week, spending about $75 - $99 per week on groceries and saved about $8.00 per shopping trip representing a savings of about 10% off of their weekly grocery bills.
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ABOUT MAMBO SPROUTS: Mambo Sprouts Marketing is a full service health, natural and organic foods and products marketing and promotions company. (http://www.mambosprouts.com/
Media Contact: Lisa Lazarczyk Multi-
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