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Chicago – NBC Universal today announced the appointment of Chicago marketing-to-
Barletta is founder and CEO of The TrendSight Group, a Winnetka-based consulting think tank that helps companies get smart about marketing to women, and the author of several books including “Marketing to Women” and “PrimeTime Women™: How to Win the Hearts, Minds and Business of Boomer Big Spenders.”
The Women@NBCU advisory board is comprised of top-level professional women across numerous industries, including advertising, finance, fashion, retail, digital, media and entertainment. The board will serve as a powerful think tank on the latest trends and ideas about marketing to women.
In addition to Barletta, the board includes female thought-leaders and trendsetters Maria Celeste Arrarás, News Anchor, Telemundo; Maria Bartiromo, News Anchor, CNBC; Candace Bushnell, Author and Columnist; Donna Orender, President, The WNBA; Meredith Vieira, News Anchor, TODAY; and Linda Wells, Editor in Chief, Allure magazine.
“For more than twenty years I’ve helping companies understand and reach the number one, hands-down, most powerful economic opportunity out there -- women,” says Barletta. “I’m excited to be part of such a distinguished group of professionals who will be leading the way in marketing to women today.”
Lauren Zalaznick, President of NBCU’s Women & Lifestyle Entertainment Networks, will serve as Chair of the board.
“I cannot think of a more impressive group of women to work along side,” said Zalaznick. “This is another value-add for our clients which truly sets us apart when it comes to super-serving advertisers who desire a target female audience.”
Board members will provide counsel to NBCU and its clients, and will also have the voluntary opportunity to participate in several key events and happenings within NBCU’s Women & Lifestyles Entertainment Networks division, including the following:
• Contribute to “Power of The Purse,” Women@NBCU’s newly launched quarterly newsletter about marketing to women and the latest female trends.
• Participate as panelists in the “Women & Lifestyles Entertainment Networks’ Power Breakfast” series.
• Blog for NBCU’s Women & Lifestyle Entertainment Network sites including iVillage, Oxygen.com, Bravotv.com and Greenisuniversal.com.
• Become a professional mentor and join the annual “Women & Lifestyle Entertainment Network’s Mentors Walk.”
• Participate in industry events sponsored by Women & Lifestyle Entertainment Networks, such as the upcoming “Marketing To Women” conference in Chicago.
• Serve as on-air and/or online commentators/
According to research*, women drive the decision-making for 85% of all consumer purchases. To help advertisers capitalize on this valuable audience, Women@NBCU was launched in 2008. This sales and marketing initiative is designed to create custom solutions for clients looking to connect with a targeted female psychographic -- from the trend-obsessed “Generation O” Oxygen viewer to the sophisticated Bravo “Affluencer"
Women@NBCU is part of NBC Universal’s Women & Lifestyle Entertainment Networks division, a powerful combination of media assets including, Bravo Media, “Green is Universal,” iVillage and Oxygen Media.
*M2M Fast Facts
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