Designer lingerie and swimwear brands from around the world at BeCheeky.com
Topping off a record breaking year of growth for the young fashion company which has seen annual sales rise by 100% in 2008. This reinforces their strong position as the UK’s number 2 in the UK’s Online Multi Branded Lingerie and Swimwear market for the second year running (Hitwise 2007, 2008) in their three year history.
BeCheeky.com have only recently celebrated their third birthday and this successful news completes what has been a great year for the young and thriving fashion company who have retained their place as the UK’s number 2 in Online Multi Branded Lingerie & Swimwear, an impressive feat given the worsening economic climate. On what was initially widely predicted to be the best Christmas shopping day of the year, Monday 8th December, BeCheeky.com saw sales volume rise by 75% and turnover up by 85% on the same day in 2007. While the 19th to 23rd saw sales rise to being 80% up on the same dates in 2007 and proved predictions that Christmas shoppers would wait even later to shop in 2008 to be true.
BeCheeky.com’
Having secured a second round of investment in summer 2008 from key groups, including Yorkshire Fund Managers, BeCheeky.com have channelled their marketing efforts, headed by Justine Wyness, into a strategy geared towards reminding consumers of the stylish, fun and sensual designer lingerie that BeCheeky has to offer, while drawing new attention to the fact that the product range is highly affordable. Plus, a number of key website design and usability upgrades launched in October, while in December sophisticated search software was introduced ensuring a fun, easy and effortless shopping experience in time for the peak Christmas trading spell. Their January Sale is now well underway and proving popular, while new Valentines and Spring/Summer collections will be arriving imminently.
CEO and founder James Akin Smith says:
“2008 saw BeCheeky.com grow tremendously. Our investment in carefully researched usability and design improvements for the website have been very favourable received by our visitors and customers alike and has seen our conversion double in some months since the changes were made, resulting in a very strong fourth quarter. Our commitment to gorgeous designer lingerie at affordable prices will continue in 2009 while our site makes shopping fun, which we believe everyone will be trying to have some of in the coming year. With a lingerie set often cheaper than paying for two to dine out, we feel many couples in 2009 while be sitting out the credit crunch with romantic and fun nights in, which http://wwww.BeCheeky.com perfectly caters for. Meanwhile the weak pound makes us an attractive shopping option for overseas customers which we’ll be increasingly catering to in 2009 as well as keeping our eyes out for interesting acquisition opportunities within the fashion sector.”
To examine the enire collections of silk lingerie and silk knickers then visit these pages:
http://www.becheeky.com/
http://www.becheeky.com/
For all additional press queries, please get in touch with: Kim Cullum using kim@becheeky.com or otherwise call 44 0 1202 545 998.
Photo:
http://www.prlog.org/
