Chapel Hill, N.C. - Dan Dunlop, Jennings president and chief executive officer, will be a featured speaker at the Fourteenth National Forum on Customer Based Marketing Strategies to be held February 4 – 6, 2009 in Las Vegas, Nevada. The conference is a production of the Forum for Healthcare Strategists, an organization of senior healthcare strategists working to collectively examine current and future strategies for the delivery of healthcare.
Dunlop will present with Mark Shelley, director of marketing and advertising at Lexington Medical Center in West Columbia, S.C. The topic of their presentation is ‘Marketing Healthy Hospitals and the Green Movement in Healthcare.’
About Lexington Medical Center
Lexington Medical Center anchors a county-wide healthcare network that includes six community medical centers throughout Lexington County. The network also includes the largest extended care facility in the state, an occupational health center and affiliated physician practices. At its heart is the 346-bed state-of-the-
About Jennings
Jennings, founded in 1979, specializes in advertising, public relations and brand development for businesses in healthcare, transportation, financial, telecom, and real estate. Using both consumer anthropology and healthy skepticism, Jennings finds the relevant, relatable connection between a person and a product.
Jennings’ healthcare division develops compelling marketing strategies and advertising campaigns for hospitals, academic medical centers, pharmaceutical firms, medical practices, device manufacturers, and biotech companies. Its work on behalf of healthcare clients has been featured in a number of industry publications including Healthcare Marketing Report and Marketing Healthcare Today. For more, see http://www.jenningsco.com.
