According to the BCC's latest monthly economic forecast, the UK's GDP is likely to show a negative growth of 2.2 per cent in 2009.
However, firms should ensure they continue investing in sales and marketing so that they can keep hold of their customers, John Dunsmere, managing director of BCC said. "If you don't look after your customers in this current economic climate, you really will struggle," he warned. "This is not the time to cut back on your sales and marketing, but to really focus on it."
Those doing marketing jobs may be interested to note that Mr Dunsmere added: "Look at your business plan, identify whether you are on the right track or not, if you have to change and diversify, be cautious about it but if you feel strongly, go ahead."
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