Continent introduce -Financial Crises Support Package for Hotel Owners-

PRLog (Press Release) - Jan 09, 2009 -
(Russia) - Since 2008, 16 new hotel owners and developers have selected Continent as their Consultant and Operator in order to capitalize on the brand's unique benefits that offer owners fix consulting fees, low royalty fees, low base fees and low reservations fees on Consulting, Management or Franchise agreements.

As word of Continent’s incredible valuable benefits, developers of new construction projects began to inquire about the brand's franchise and management opportunities and the demand for new construction of Continent Branded hotels increased dramatically.
In an effort to continue that demand and bring more hotels into the Continent Brand System and family, especially in this current economical condition and financial crises, now Continent is introducing new membership model with very reasonable flat fees for the hotel owners who runs hotels independently while the current lodging industry trend in which major hotel chains are increasing the percentage of fees they take from franchisees.

“As financial markets decline and consumers curtail spending at near-historic levels, “business as usual” seems a thing of the distant past. In this economic environment, the new realities are fast becoming falling occupancy, increased costs, declining profitability and lack of readily available credit. All these put tremendous pressures on hotel owners and operators. And those pressures can be exacerbated when the hotel is not belong to any chain and not have international presence.” said Ethem Zagikyan – Managing Director of Continent Hotels and Resorts.

In this newly designed Membership Concept, owner of independent hotels, national small hotel groups, shortly; hotels which are not belonging to any other International Chains will have benefits of:
Flat fees on Membership agreements, short-term contract availability, comprehensive resources, training and International Brand Standard Manuals,  International Marketing support, Monthly Promotions designing supports, Global Presence,  Inclusion of GDS, Inclusion of continenthotels.com web reservation and web presentation systems and the opportunity to greatly increase their ROI.

"Typically in this financial environment, it can take eight to twelve months for any hotel to stabilize and become profitable," said Ethem Zagikyan, Managing Director of CHR. "By waiving the membership fees, that money goes right back into the hotels to jump start their businesses. Our newly introduced Monthly Flat Fee is not even more than one room / one night rental price of any standard hotel. We believe none of existing hotel franchisor would give this fee rate and same promised services. We want our hotel owners to be successful and this is our way of directly contributing to their success."

Developers and owners of new construction hotels are not required to use the Continent Hotels prototypes to take advantage of the flat membership fee. "We certainly will not discourage a potential new construction or renovation if the owner has a different model in mind, or an architectural plan that is more cost-effective," said Zagikyan. "In fact, Continent's membership model provides owners with the freedom and flexibility to build a hotel that will fit their budgets and their market niches, additionally we will still supervise the construction period and help the owner to develop best possible cost effective project" said Zagikyan.

"With interest rates at an all-time low, this is the perfect opportunity to consider currently existing hotels and joining the family of Continent Hotels and Resorts," said Zagikyan.
For more information on new construction, franchise, management and consulting please contact at: development@continenthotels.com
For New Member Hotel opportunities to use Continent Reservation System and Brand benefits please contact at: members@continenthotels.com