Nation’s Largest Grocery Advertising Network Celebrates Anniversary

PRLog (Press Release) - Jan 09, 2009 -
MyWebGrocer’s advertising network hosts some of the biggest names in the consumer packaged good industries including industry leaders like Kellogg’s. Kellogg’s has been an early MyWebGrocer advertising client that has had great success explains Kamela Warren E-Business Customer Manager, “Kellogg’s online advertising with MyWebGrocer has shown double digit product sales growth online from 2007-2008. The ability to track and report sales enable us to test and forecast what works in online grocery.”

Over 170 branded advertisers found success on the MyWebGrocer Ad Network in 2008.  “Our ability to reach 3.5 Million grocery shoppers a month combined with our measurable consumer insights has driven our clients’ success in 2008,” said Alec Newcomb the Vice President who runs the MWG Ad Network.  

Advertisers aren’t the only ones benefiting from the success of the Ad Network.  MyWebGrocer’s retail grocer clients have also materially benefited from the Ad program as space on their websites becomes real estate available for revenue generating opportunities. Since 47% of the consumers who click on a banner purchase an item; the Ad Network drives both sales and new revenue for Retail partners. Some of these retailers include ShopRite, Lowes Foods, and most recently Roche Bros.