In this article we’ll discuss some of the most popular ways to start producing enough real estate leads to have your business on the right path for 2009. The following list includes only a handful of the different marketing strategies you can employ, but seem to be the easiest to develop quickly and easily.
1. Direct Mail Campaigns - Simply mailing letters to potentially motivated sellers is a sure fire way to generate real estate leads. You can get a list of foreclosures in your market. Maybe team up with a realtor and mail to expired listings. There are also list providers you can use. Direct mail can be expensive and time consuming, but it is a great way to specifically target an area you want to invest in.
2. Classified Ads – Another method for generating real estate leads that is quick and easy is placing a “We Buy Houses” ad in your local newspaper. Depending on the reach of that newspaper, this method is typically going to fall under the shotgun approach to marketing. Meaning you will get real estate leads from everywhere that paper reaches.
3. Bandit Signs – These are the signs you see on street corners, typically on the weekends. Many times you’ll see them advertising a “going out of business” sale for a local furniture retailer, but this is a good way to generate real estate leads. Signs will allow you to target a specific area somewhat, but you never know who is going to drive by that street corner. It may be someone from the immediate area, or it may be someone from across town that is a motivated seller.
4. Internet Marketing – If you have a website, you can market it on the internet to generate real estate leads. Getting your site on the major search engines either by paying for a premium spot, or by optimizing your site so that it shows up in the organic search area. We’ll dig deeper into that in future postings.
5. Sign Up For a Service – There are a handful of quality real estate lead generation companies out there who provide motivated seller leads at a reasonable price. One that comes to mind is WeHaveHomeLeads.com. The great thing about these services is that you don’t have to do anything but open your email inbox. They do all the advertising, typically on the web, and you pay a low monthly fee to receive plenty of leads to get your business going or keep it rolling.
As you can see, there are plenty of ways to generate quality real estate leads and we’ve only touched on a handful of them. We’ll get into some additional creative ways in a future posting. For now, if you’re just getting started, go with a service like WeHaveHomeLeads.com that will immediately start sending you leads. Then you can add in your direct mail, signs, ads, etc.
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