G.A.P Adventures Announces Adventurous Partnership On Five Continents with STA Travel

PR Log (Press Release) – Jan 07, 2009 – [...] of small group adventure experiences in Asia, Africa, Middle East, Europe, Latin America and Expedition Cruising.

“We are delighted to have been chosen by the world’s pre-eminent student travel provider to be their global adventure partner,” commented Bruce Poon Tip CEO of G.A.P Adventures.  “Our business model is firmly based upon partnering with leaders in all areas of the travel industry and STA Travel’s decision to select us illustrates that we have the global infastructure, the widest product portfolio and the highest service levels to successfully drive business for global corporations, unlike any other player within our sector of the market.”

The announcement comes after a successful three year relationship with G.A.P Adventures as a preferred partner with STA Travel for Latin America that has seen revenues grow by over 400% and passenger numbers increase by over 350%. The new partnership means that G.A.P Adventures will provide STA Travel with over 1000 adventure experiences in over 100 countries worldwide that will be sold through all of their distribution outlets throughout the world.

Peter Liney, Chief Executive of STA Travel said, "We have had a very successful partnership with G.A.P Adventures over the last three years as our preferred supplier for Latin America.  We look forward to working together to offer our customers an extensive choice of small group adventures in all parts of the world.”

Looking ahead Poon Tip added, “This new enhanced partnership with STA Travel will provide both companies with the perfect platform to continue developing innovative, authentic travel experiences for any student or youth traveller throughout the world.”

About G.A.P Adventures:

G.A.P Adventures, named best 'Do It All' Outfitter on Earth by National Geographic magazine, is a world leader in the adventure travel industry offering 1000+ small group adventures to more than 85,000 global travellers annually. The award-winning trips, which focus on culture, nature and active travel, are ideal for those with a sense of adventure – people who want to leave the beaten path and authentically immerse themselves in a local culture or environment to experience the real world in a sustainable manner.  Demonstrating its ongoing cultural, social and economic commitment to responsible tourism, G.A.P Adventures established the Planeterra Foundation, as a way the company and its passengers can give back to the communities visited.
For further information, please visit http://www.gapadventures.com and http://www.planeterra.org.
For press enquiries please contact John Warner, Director of Sales & Marketing on 0044 7971 338 647 or Gareth Hamilton, Marketing Manager on 0044 7969 117 270

About STA Travel:

STA Travel has over 25 years experience in student, budget and independent travel.  They offer a unique range of flights, accommodation, adventures and expeditions in 90 countries.  They send over 6 million passengers away each year and now have over 400 branches worldwide.  For further information, please visit http://statravel.co.uk.

For press enquiries contact Hill & Knowlton on 0207 413 3147.