Shaklee Corporation Introduces a Breakthrough in the Fight Against Cellular Aging

PR Log (Press Release) – Jan 06, 2009 – Wellington, Colorado. – Most Americans have heard that drinking a glass of red wine can be healthy but are unaware of why this is. In 2006, researchers at the Harvard Medical School and the National Institute on Aging (NIA) reported that a natural substance found in red wine, known as resveratrol, can potentially offset the negative effects of a high-calorie diet and significantly extend lifespan in mice. After the largest research project in its 53-year history, Shaklee Corporation, the number one natural nutrition company in the U.S., is introducing Vivix™ Cellular Anti-Aging Tonic*, the first all-natural dietary supplement that combines resveratrol with a patent-pending plant extract to combat the key mechanisms of cellular aging.

Roger Barnett, Chairman and CEO of Shaklee Corporation, says, "Vivix is a revolutionary new product that goes beyond resveratrol in the fight against cellular aging," Barnett continues, "A 30-day supply delivers the equivalent amount of resveratrol found in 3,000 glasses of red wine and has actually been shown to be ten times more powerful than resveratrol alone at slowing the formation of AGE (Advanced Glycation End Products) proteins which can compromise cellular integrity and longevity."

Published in Nature, the Harvard Medical School and NIA report suggests that resveratrol could help offset some of the negative impacts of an unhealthy, high-calorie diet. The researchers found that resveratrol extended the lifespan of mice and appeared to blunt some of the effects of aging. The challenge was that until recently, there wasn't a practical way to consume the necessary amount of the substance to be impactful.

"Shaklee is proud of this breakthrough innovation of Vivix," said Dr. Jamie McManus, Chairman of Medical Affairs, Health Sciences and Education, Shaklee Corporation. "Our team has invested years of research to locate and isolate a unique blend of potent plant phytochemicals which when combined with resveratrol have been shown in laboratory studies to positively impact four key mechanisms of cellular aging by protecting and repairing cellular DNA, positively impacting genetic regulators, promoting cellular energy production and Vivix ingredients are 10 times more powerful than resveratrol alone at slowing AGE protein formation."*

“This product goes far beyond resveratrol in the fight against cellular aging," says Shaklee product distributor, Chase Swift.

The recommended serving of Vivix is one teaspoon a day, taken preferably with breakfast or lunch. Vivix is all natural without artificial flavors, sweeteners, colors or added preservatives and is exclusively available through Shaklee Independent Distributors or at http://www.shaklee.net/swiftglobal

*These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.