Turnkey Strategy Company For Print and Digital Products in K-16 Education Market Launched

PRLog (Press Release) - Jan 03, 2009 -
Tom Barber and Amit Shah, well-known veteran educational publishing professionals specializing in revitalizing Social Studies product lines, recently launched Green Comma, LLC (www.greencomma.com ), a market-oriented Social Studies strategy company focused on helping publishers build high-quality, cost-effective, and customized products. The company specifically addresses the oncoming “perfect storm,” as shown in the following adoption schedule chart.

SOCIAL STUDIES ADOPTION OPPORTUNITIES

2010 call/2011 sales
GA (K-12)
NM (K-12)
AL (K-12)
ID (K-12)
WV (K-12)
SC (9-12)

2011 call/2012 sales
FL (K-12)
CA (K-8)
SC (6-8)
OR (K-12)
MS (K-12)

2012 call/2013 sales
TX (K-12)
KY (K-12)
NC (K-12)
OK (K-12)

Founding partners Tom Barber and Amit Shah have nearly 60 years of experience in publishing, developing market-leading Social Studies programs at such companies as Houghton Mifflin, Pearson Prentice Hall, and Holt, Rinehart and Winston. Aligned with strategic partners, including development companies, e-learning companies, and distributors, they offer industry experience in developing award-winning programs in advance of a challenging Social Studies adoption period in which publishers face competitive markets in 15 states.

Barber explained, “The coming years for Social Studies adoptions are a one-two-three punch starting with Georgia, moving to Florida and California, and ending with Texas—the largest of the top five adoption opportunities in the country. Green Comma has the specific experience and understanding in this market.”

Shah continued, “Green Comma is prepared to work with K-16 publishers, including AP and electives, to evaluate the market, conceptualize, plan, and produce programs. The company will focus on developing differentiation strategies, rapid prototyping, state histories, and niche programs to assist publishers seeking to bid a complete slate of programs without depleting their core staff.”

“Only those who have worked with Tom and Amit can understand what a rare leadership pair they are. Their enthusiasm for textbook publishing is inspiring. They create team spirit and motivate performance—and the result is always a great product,” said an industry colleague.

“If there’s one thing that years of publishing experience have taught us, it’s that the single best investment for publishers is up-front planning and prototyping,” Barber stated. “The earlier you plan, the more cost-effective and successful products become.”