Professional and UGV Market Size
Professional and UGV views are forecast to grow by a blended 43.4% in 2008, following a 57.6% increase in 2007. UGV is currently forecast at a 72.7 billion 4-year tally, while its professional content counterpart is running along on a 119.9 billion cumulative views course.
Top line report findings include:
Entertainment captured a combined 17.1 billion views, for a 33.1 share, with professional sites owning a 52.4% launch share, and UGV hosting networks the remaining 47.6%.
Music video (including artist info, mash-ups, spoofs, tour videos etc. on UGV networks) captured 12.5 billion combined views, 55.6% owned by professionally managed sites and brands compared to 44.4% for UGV.
News is almost completely dominated by professionally managed sites, with a 93.8% share.
The Sports category remains the domain of professional forma partner websites, with an 80.7% share compared to a 19.3% share for UGV networks. Sports on UGV networks typically include extreme event content, spectacular wipe-outs, whacky people-related behavior.
Partner Channels on YouTube accounted for a 10.6% share of total video views in 2006 - 2007 on the site, and forecast at 15.4% in 2008
Comedians/Directors captured 8.9% of total viewing share on YouTube in 2006 - 2007 and forecast to reach 11.1% in 2008.
Combined, Partner Channels, Comedians and Directors made up 19.5% of total views on YouTube in 2006 - 2007, and forecast to generate 26.5% in 2008.
The report contains a rigorous comparative category analysis between professional and UGV viewing segments revealing areas of relative market parity, strength and weakness.
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