According to Rick, “many CxOs are operating their business reactively to quells of the economy without any direction, written strategic plan, or proactive action steps designed to grow their top line revenues in an economic downturn.” “Many CEOs both in public and privately held companies are guiding their business units without detailed key business performance indicators (KPIs) or knowledge of the best practices on how to capture revenue in a recession and economic downturn,” he also added.
“As seen by the top three American automotive CEOs in their appearances in front of the U.S. Congress recently, being large does not mean you are informed about your business model.” “In this market, you must know the revenue capture metrics of your targeted buyer and you must use this information as a tool to hunt now for new business or you are going to be eaten later by your competitors.”
About The CxO Group: The CxO Group (http://www.thecxogroup.com) is a Dallas, Texas based management consulting company focused on helping small to medium sized businesses (SMB), CxOs and senior executive team members increase corporate revenue. The firm utilizes the Value Forward® revenue capture model to integrate corporate strategy, financial management, sales process and marketing methodology best practices into one outbound revenue capture process. Value Forward® management consulting partners are former CEOs, VPs of Sales, VPs of Operations, VPs of Marketing, VPs of Strategy and serial entrepreneurs of both public and private companies. The CxO Group also publishes The CxO News (http://www.thecxonews.com), a strategy, sales and marketing newsletter called which is read by executives worldwide.
