Fintant O'Toole, Marketing Manager at Ireland's top SEO company, PrimaryPosition, is delighted to announce the launch of their new website for 2009!
"2008 has been a fantastic year for SEO" states Fintan, "and what better way than to round things off with our new website for 2009. The new website features an online website review system that is fed to an SEO consultant who will prepare a report for the client based on a number of checks and reports. Based on this, PrimaryPosition will know exactly what is needed in order to optimise the site, how much work is involved and what the client can expect."
In 2008, PrimaryPosition became involved in optimising the largest number of websites for 1 year - a record that it looks set to break in 2009. SEO Consultant, David Quaid tells us "SEO is by far the most cost-effective marketing programme available. The return-on-investment is very different from radio, television or PPC campaigns because it adds value to the business AND the website. You often hear of websites selling for pot loads of cash - sometimes it's because it's a sought after name but often because it has traffic from search engines."
David warns about over-valued domains that use PPC: "Stories are surfacing now, particularly in Ireland, where sites were over-valued because of high visitor numbers when really this was due to high Pay-Per-Click costs. You dont' need to buy a site to get high traffic from PPC - you can just pay Google or a PPC company directly. SE Optimised sites on the other hand, have value because they have traffic without having to pay for that on an ongoing basis in the same way. The same can be said for sites, forums, boards and other membership based sites that have recurring traffic without the need to be reliant on PPC"
Fintan O'Toole is the Marketing Manager at PrimaryPosition.com. Read his blog at http://primaryposition.blogspot.com
