Infiniti of Scottsdale, Elite Arizona Luxury Car Dealer, Presses Commitment to Internet Marketing

PR Log (Press Release) – Dec 18, 2008 – InfinitiofScottsdale.com

For more than two years, Infiniti of Scottsdale has had a unique and distinctive presence among auto dealer internet websites. InfinitiofScottsdale.com has drawn rave reviews for striking graphic creativity and cutting edge website navigation.  By virtue of its great look and state-of-the-industry search engine optimization techniques, the primary IOS website gained and enjoys traffic counts well above the norm for car dealers' websites.  During the peak of last summer's sales, http://www.infinitiofscottsdale.com enjoyed more than 14,000 visits per month with excellent time-on-site and page view counts.  Bounce rates, which are typically over 35% for car dealers, were under 20% for the main IOS site. Preserving this high traffic, primary domain name, "InfinitiofScottsdale.com", IOS migrated to the high speed servers and the inventory marketing savvy of eBizautos http://www.eBizautos.com.  

Ken Schatzberg, Infiniti of Scottsdale's long-time Operating Partner said, "We chose eBizautos because we had used them for our used car invenory data feed for two years and they demonstrated a genuine understanding of the car business today and its dynamically changing merchandising requirements.  We studied other sites eBiz developed and host, and what we saw made an otherwise difficult decision much easier.  In leaving PixelMotion (IOS's previous web developer/host  http://pixelmotionmotors.com ), we knew we were leaving great people, cutting edge creativity and a very responsive custom web provider.  Still, we have great confidence that we won't lose a step with our new internet partner.  More than that though, we look forward to the improvements that eBiz's depth of experience will bring us."  

ArizonaUsedInfiniti.com

An Arizona off-site car sales event on the weekend of December 12 - 14 was the occasion for the launch of Infiniti of Scottsdale's second new website.  The weekend event was the Direct Surplus Selloff - a first-ever collaboration between dealers and manufacturers in the  remarketing of off-lease and similar used cars.  IOS led the event with an overwhelming web presence, spearheaded by their new http://www.arizonausedinfiniti.com. For the duration of the event, this new website showed more than 700 vehicles in its available inventory.

While this special event kicked off ArizonaUsedInfiniti.com, the new website will be an important component of Infiniti of Scottsdale's on-going used car effort.  All used cars will be carried on AUI, not only Infiniti vehicles.

Infiniti of Scottsdale is proud to be the highest consumer-rated Infiniti Dealership in America today. Dealerrater ( http://www.dealerrater.com ) provides an independent resource for customers to rate their car dealership experiences and Infiniti of Scottsdale's rating is available there.  

IOS's original building, on McDowell Road near their current location, was built in 1988 and was the first Infiniti building in the United States. IOS was among our Brand’s American pioneers. Right from the beginning 20 years ago, it has been Infiniti of Scottsdale's mission to be the most trustworthy source anywhere for the best that Infiniti has to offer – Infiniti vehicles, service, parts and warranties.

Today, their central location remains a big advantage. They are easy to get to from anywhere in the Phoenix metro area. There’s easy access to both the 101 and 202 freeways. IOS is 5 short minutes from the airport. Although Infiniti of Scottsdale is the oldest Infiniti location in America, they remain the most accessible in Arizona.