Floridians’ Interest High at Community Banks and Credit Unions

Dec. 18, 2008 - PRLog -- BancVue, a leading provider of products and consulting to community banking institutions, reported a 96% jump in deposits in the third quarter of its REWARDChecking® accounts, a free checking account offered by more than 450 community financial institutions across the country (view local institutions at www.checkingfinder.com).  In Florida, it’s high yields such as the 6.01% being offered at community financial institutions, such as Florida Central Credit Union, that are drawing all of the interest.    

“It took $4 gasoline to get folks to think about their driving habits,” said Don Shafer, Chairman of BancVue. “Similarly, it took a meltdown of the megabanks and other financial institutions to get consumers really thinking about where they are putting their money, who they can trust and what results they should expect.”  

The deposits into community banks’ REWARDChecking accounts reflect a growing trend in deposits among community banks with assets of less than $10 billion. According to the FDIC, these banks have seen an increase in deposit growth this year from a minus 0.77% in Q1 to a positive 2.06% in Q3. Larger banks witnessed a 3.81% decline in growth of deposits for the same period.  

At the same time, the Federal Reserve reported that October deposits and lending at community banks outpaced the overall industry. Between October 1 and October 22, community banks saw deposits rise 1.1 percent, or nearly $27 billion, to more than $2.4 trillion. For the same period, the nation’s 30 largest U.S. chartered banks saw $44 billion, or 1.2 percent of deposits, walk out the door, leaving them with less than $3.8 trillion.

“Through products like REWARDChecking, community financial institutions, like those in Florida, are winning back customers from the faltering megabanks and investment houses,” continued Shafer. “Americans are indicating that they enjoy investing their money locally, and they benefit from high yields, fiscal safety and customer service.”

Further confirming the point, month-to-month applications on CheckingFinder.com, a website that connects consumers with community financial institutions offering high-yield checking accounts, jumped 14% from July to August, 46% from August to September, and 53% from September to October. A small sampling of applicants on the site indicated nearly seven out of 10 were moving their funds to community financial institutions from large banks.
For more information on community banks and credit unions that offer high interest checking accounts, visit www.checkingfinder.com.

Editor’s Note:   To speak to a community banker or customer, please contact Dan Mahoney at 303.433.7020.

About BancVue
BancVue is the leading provider of innovative software, marketing, and consulting solutions to community financial institutions nationwide. Serving nearly 500 community banks and credit unions around the country, BancVue’s solutions allow these institutions to compete and win in the war for deposits. Consumers benefit from the development and implementation of BancVue’s innovative products, including REWARDChecking®, a free high-yield checking account specifically designed for community banks and credit unions. For more information on BancVue, visit www.bancvue.com.