England, UK, -- Today, no one expects to pay for online services like Skype or Google Docs, or the free social media platforms such as YouTube and Facebook. Ten years ago, who would have guessed that online consumers would demand so much for free, or that they would get it?
The expectation among internet users that great services should come for free, creates both challenges and new opportunities for businesses seeking to promote themselves online, according to Mark Sinclair, Features Editor for yourBusinessChannel, a business TV channel that specialises in providing free expert business advice for businesspeople and entrepreneurs.
Increasingly, online businesses and business experts are realising that giving great content away for free can be a fantastic way to build a brand and create opportunities to grow revenue in other areas. The key is to be alert to your customers’ wants and needs.
“Old school marketers need to update their approach,” says Sinclair. “Many business experts are now recommending that companies move away from traditional marketing techniques. Instead, they need to seek out their customers online, and connect with them on the customer’s terms.”
The good news for businesses is that, by engaging with customers online in this way, they don’t need a huge budget to get great results. That can only be good news for firms looking to reduce their marketing spend in the midst of the credit crunch and economic slowdown.
For business owners and marketing managers who are unsure where to start, help is at hand in the form of online resources such as online business TV. Says Sinclair: “Our business TV channel not only showcases business experts like Universal McCann who champion this approach, but we are ourselves a classic example of a free online resource. We practice what the business experts we feature preach: that is, engaging with our customers by offering a great product for free, in a format that suits them.”
yourBusinessChannel is a small business television channel that specialises in expert business development advice for entrepreneurs.
Further links/information:
* View this and other business TV shows featuring business experts. http://www.yourbusinesschannel.com
* News about the latest expert business advice and upcoming business TV shows. http://www.yourbusinesschannel.com/
* Business television on your website or blog. http://www.yourbusinesschannel.com/
Contact :
David Chandler
yourBusinessChannel
England, UK
+44 (0) 870 041 0459
david@ybc.tv
http://www.yourbusinesschannel.com
