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Swanage, Dorset, UK – Thousands of our small and local business are under threat from recession. The disappearance of Woolworths will be a blot on the landscape compared to that of the local business we love. However; for small and local businesses willing to adapt, there are more opportunities for growth and success than perhaps in the last 15 years.
Dorset based marketing expert Henry Baker is helping small and local business owners take advantage of those opportunities. “The current economic downturn provides countless opportunities for small and local business owners to grow,” Henry says. “Recession makes it harder to acquire new customers and most small businesses cut back on acquisition marketing as a result. That spells opportunity for those who strategically advertise more in the areas that work for them. Targeted direct response marketing matched tightly to the type of customers they want to attract. ” “Plus given the huge lack of consumer confidence, small business owners should capitalize on their ability to ‘move fast’. Improve customer service, create new products and services, train staff. Immediate cash flow boosts will be found reactivating old customers and maximizing the value of all current customers.” “And keep in mind there are demographics little affected by recession. Small and local businesses should make a deliberate move to attract those people affected least and last.”
Mr.Baker is available for interview, articles and the right speaking engagements and can be contacted on 0203 239 1203.
Or find small and local business recession beating info here: http://www.RecessionSlayer.co.uk.
Photo:
http://www.prlog.org/
