Miguel Todaro is the writer of the new book about Internet marketing methods
Link popularity is the number of other Web sites that link to your Web site. The more other Web sites link to your Web site, the higher your search engine rankings will be. The concept is that search engines evaluate Web sites based on the number of referring links to them — a Web site must be important if many other sites link to it.
Of course, the number of links alone is not enough to improve search engine rankings; it is also important that the other Web sites are related to yours. Links from unrelated Web sites will not do your site much good.
If the links to your Web site include your important keywords in the link text, the effect on your search engine rankings will be much higher.
If you want to be found for the search term “English Tea,” then it is much
better to get links like: English Tea than links like: Andersen Tea Inc.
If the link to your site includes your search term, search engines think that your Web site must be significant for this search term, and then the ranking of the site in that particular keyword increases considerably.
High link popularity alone will not bring you high search engine rankings, of course; your Web site content must also be optimized for search engines.
It does not make sense to get many incoming links if your Web site does not have much content. If search engines find that the links to a particular Web site and the content on that Web site does not match, they will not give the site high search engine rankings for its topic.
Search engines use the following factors to determine the rank of your Web
site:
- Content: The content of the Web site, considering that the Web site has been optimized for search engines while being attractive to human visitors. You will be surprised by spiders’ ability to detect Web components. In many cases, the spiders are smart bots capable of capturing some design elements with the purpose of identifying whether the site is a real site or a code generated page, designed to attract spiders for ranking purposes.
- Quality: Links must have valuable keywords that match the referred Web site’s keywords. A combination of optimized Web page content and good link popularity leads to high search engine rankings, guaranteed. Your Web site must have both if you want to get good results.
- Consistency:
About Miguel Todaro
He is the author of the book "Internet Marketing Methods Revealed" recently published by Atlantic Publishing Co.
He has also been advisor of important corporations in marketing, multimedia and e-commerce projects. He is an expert in software development, with strong background in graphic design, multimedia programming and marketing. In 1997 he developed one of the first automotive e-commerce projects on the net, for the Italian company Fiat Auto International Corporation. As a consultant he helped major organizations such as UNICEF, AIGA, Oracle and IBM. He also developed experimental multimedia e-learning ventures for different companies in North America, including BP and Methanex Corp.
