Join “the S Command”
www.unetealcomando.com
A1.Perú and Scotiabank create an online campaign that united parents and their children in a mission to give to those in need this Christmas
A1.Peru, the first marketing and digital advertising agency in Peru, has developed the Hotsite www.unetealcomando.com for Scotiabank’s Christmas campaign. This campaign focuses on the birth of the “S” Command; consisting of three characters that resemble oriental masters (Kung Fu Panda style) whose mission this Christmas is to teach Peruvian children the meaning of social responsibility and promote the act of giving to those in need.
This Christmas campaign, headed by Scotiabank’s Trade Marketing Department and A1.Peru, has the objective to teach and promote the meaning and practice of “social responsibility”
Every November, all companies launch their Christmas campaigns. In general, these campaigns tend to offer gifts to consumers/clients or are tied to a charity cause, trying to sensitize the target market (and may times the general public) with a social responsibility message. In this sense, Scotiabank is the first financial institution in the country to focus their efforts on children and their parents this Christmas. This brand experience serves as an innovative format to reach the general public. The act of parents and their children interacting and participating, together, in this mission, also helps the purpose of what Christmas is really about, promoted by Scotiabank. Current and potential clients are impacted by this Campaign in a very subtle way, interacting with their children and interiorizing the message.
“Únete al commando” (Join the S Command) provides those children who have participated and completed the mission with a secret code that allows them to submerge into a world of games, entertainment, where they receive valuable lessons in an interactive, digital, and subliminal way.
Under this premise, A1.Perú has developed a digital communication platform that will be activated throughout the year in different opportunities (i.e. Mother’s Day, Independence Day).
The “S Command” consisting of three oriental masters; Amish, Titca and Vultur, have the mission to spread the meaning of social responsibility this Christmas and will be back shortly with other meaningful missions and lessons to teach children in Peru that helping others is everyone’s job.
Join S Command and complete your first mission!
www.unetealcomando.com
ABOUT A1.PERU
A1.Peru is an interactive advertising agency that is part of A1.Group, an international digital advertising organization founded in 1998 with extensive experience in: Digital Branding, creation of Interfaces, Mobile and multi channel campaigns, Online Campaigns, E-Commerce and Technology, among others. A1.Group has been recognized in Festivals and International competitions.
Currently, A1.Peru manages a portfolio with clients such as: Destilerías Unidas, Gildemeister Group (Volvo & Mazda), Nestlé (Sublime), CompuPalace, Scotiabank, and INIPUC.
