While Indian social networking and matrimonial sites have exploded in popularity since their creation a few years ago, members have identified a problem in how the whole process still feels forced. They are complaining that it is too obvious that members on websites such as Shaadi are looking for a lifetime partner as soon as possible. Not only that but it also leaves little room for making serious friends and getting to know one another amongst all the matrimonial hype.
It’s perhaps because of this blatancy that some members have found themselves subject to members who upload fake photographs and claim to work in a profession which they do not, simply to find a bride or groom. What new Indian Social Networking website Madhuli.com aims to offers its users is a toned down version of websites such as Jivansathi and Shaadi, where young Indian Men and Women can talk and get to know each other without the pressure of whether to marry. This new Indian social networking site provides an online opportunity for professionals, friends and family alike to meet, stay in touch, make new friends, share content and develop relationships.
Indian Social networking site Madhuli.com was founded in 2008 by Internet technology architect and entrepreneur Naresh Patel, who has over 15 years of experience in the technology field.
“Marriages arranged by the bride and groom’s parents often come as a shock to the individuals”
The website offers members the chance to share photos, videos, upload content from their mobiles, contact other users, make friends and stay connected. Essentially it provides users with an opportunity to find a love match without needing to say that they are looking for one.



