Ancient Tradition Inspires Introduction Of New Eco-luxe Accessory

PR Log (Press Release) – Dec 08, 2008 – Riverside, CT – According to the Clean Air Council, in the United States alone, an additional 5 million tons of waste is generated during the winter holidays.  Four million tons of this waste is attributed to wrapping paper, shopping and gift bags. Addressing this concern today is BOBO®, the emerging leader in fabric wrapping, with their new site – www.BOBOWrap.com.

Marrying form and function, and dedicated to the production of top-quality merchandise that will encourage people to live a greener lifestyle, BOBO has revived an ancient tradition with an eco-friendly solution of wrapping and carrying.

The wrapping scarf tradition originated centuries ago in Korea and Japan, as a way to wrap and transport items before the widespread use of paper and plastic.  Today, BOBO offers it as a multifunctional personal accessory that can be used as purse cover, wine carrier, home decor, reusable gift-wrap and so much more.

Artist Patricia Lee, founder and creative director of BOBO, first discovered the wrapping scarf on a visit to her birthplace of Korea. Passionate about reducing waste in her own life, she founded the company on the basis that creating beautiful wrapping scarves will make this eco-friendly lifestyle accessible to everyone.

“It was love at first sight,” said Lee, after discovering the wrapping scarf on a visit to her birthplace of Korea.  “As a painter and designer, I wanted to add a modern and stylish touch to a fading tradition that was tragically being abandoned in favor of disposable products.”  

Spurred on by the urgency of today’s environmental crisis, Lee believes now is the time to engage this ancient tradition with the rest of the world.

Made in fully inspected facilities in America, BOBO Wrapping Scarves are inspired by the ingenious “bojagi” (Korean word for “wrapping scarf”) and created with the intent of minimizing waste, while maximizing design with functionality. Echoing the spirit of the original bojagis, which were often made from leftover fabric, BOBO’s are made from carefully selected fabrics that already exist in the world.

“When looking for organic fabrics with which to make the wraps, it became clear that if we could use fabrics that already existed in the world on the secondary markets, we could reduce our carbon footprint even more than if we manufactured from virgin raw materials,” Lee added.

In addition to being sustainable and environmentally-friendly, BOBO Wrapping Scarves are also:

Eco-Luxe:      Reusable, ultra-stylish and luxurious. Can be easily untied and retied.
Convenient:      No scissors, tape or other tools needed.
Multi-functioning:   The BOBO can wrap anything – even your lunch or tissue box.
Custom Fit:       Unlike bags, BOBO’s adapt to the size and shape of the object being wrapped.
User-Friendly:   If you can tie your shoes, you can tie a BOBO!

BOBO Wrapping Scarves marry style with practicality.  This results in a product that is not only beautiful, but also easy to use and care for.  The BOBO Wrapping Scarf website offers video demonstrations, and each BOBO comes with a handy illustrated instruction guide, to ensure that customers receive the best information available on the market.

About BOBO®

Launched in August 2008, BOBO Wrapping Scarf is the first American company to bring design, functionality and luxury to the ancient tradition of fabric wrapping.  

The company is committed to offering the highest quality products while helping to reduce waste and protect the environment.

A stunningly fresh, earth-friendly and eco-luxe product, the BOBO Wrapping Scarf promises to multi-task itself into everyone’s heart. To spread the beauty and wisdom of BOBO to everyone you know, please visit www.BOBOWrap.com for more information.