Busy shoppers are finding a handy helper at http://safetoy.mobi the mobile site that lets them check up on their toys wherever they are. Safetoy features tips on choosing and using toys safely, as well as the latest information and alerts on recalled toys. Standards and hazards for toys are listed, and clicking on the telephone numbers connects phones directly to the authorities without dialling. Shoppers can report dangerous toys, or even check counterfeit or missing labels on the go.
With over 20,000,000 toys recalled in 2007, and similar rates in 2008, large numbers of bad toys are still in action and some parents have never heard of the alerts. Putting a toy’s name in the search box on safetoy.mobi checks against government recall databases, and official contacts for several countries are given for followup. The site delivers on mobile phones, iphones, smartphones, PDAs, ipod touches, PSPs and even PCs. But do people know ?
Phones outnumber computers by four to one and experts predict huge growth of mobile business in the next five years, even in places without internet access, but consumers have been confused about how to get there. The information site http://why.mobi provides answers in a .mobi FAQ, as well as a list of major brand dotmobi sites to visit. People are discovering that they now have the internet in their pocket.
In the holiday season shoppers can buy toys at http://toyark.mobi or list their wishes at http://christmaslist.mobi, and even do a mobile visit to Santa at http:// lapland.mobi. They can travel by using http://drivingdirections.mobi and celebrate at http://mix-drinks.mobi, but if they overdo it they might end up at http://Alcatraz.mobi or even http://FBImostwanted.mobi, or just need a retouch at http://beauty.mobi and http://spa.mobi.
The .mobi internet address offers the consumer trustmark for the new mobile websites, assuring users that they will find mobile ready sites on .mobi domains. Originally proposed by Nokia, the .mobi extension was introduced in 2006 by Dublin based Dotmobi, formerly MTLD, with the support of Microsoft, Google, and other internet giants. Since then over a million names have been registered, all with the condition that they must deliver mobile ready content, which the public can test at http://ready.mobi. Apple’s popular iPhone has also brought many more people onto the mobile web, but it has also seen Apple create new listings of mobile sites such as appsafari.com as a convenience to customers who do not want to read with scrolls.
