Just released, the eBook How to Maximize Your Time and Investment in Trade Shows, is not a generic trade show how-to like so many out there, but gives information and ideas specific to art licensing trade shows.
Beginning with how to choose a show, get ready for a show and set-up your booth, Reed doesn’t hold anything back. Her years of experience exhibiting as well as her marketing background come together to deliver valuable information.
“Elevator Speechs” are covered with artist specific examples, so exhibitors know what to say and don’t have as many tongue-tied moments.
Lead systems and follow-up systems help exhibitors stay organized and make the most of the time and money they spend at the show.
Scripts, strategies and resources from start to finish, targeted to the art licensing market, are what make this book different than every other trade show book out there. At only $47, artists get tried-and-true information for the cost of a New York dinner! (And a moderately priced dinner at that.)
“I remember how scared I was when I wrote the check and committed to my first show. I didn’t know what to do or what to expect.” Reed reflects. “If I can help artists have a better understanding of what to do and become more confident exhibitors by sharing my experience, I will be thrilled!”
To see the details of the book, go to: www.artlicensinginfo.com/
