easyDNA Slashes Price for its Express DNA Testing Service

PRLog (Press Release) - Dec 05, 2008 -
Kent, UK  10th July 2008 – easyDNA (http://www.easydna.co.uk), a leading DNA testing firm, has reduced the price of its Express Service by up to 30%. The DNA express testing service allows the customer to obtain their result within 48 hours from the samples being received at the laboratory instead of the normal 5 to 7 day working days turnaround. The price has been reduced across all easyDNA markets and currencies so can be benefited by all easyDNA customers.

Commenting on this development, Sales and Marketing Director Andrew Alexander, said, “At easyDNA we understand that waiting for a DNA paternity test (http://www.easydna.co.uk/content/index.php?section_id=1) can be a very emotional experience. Therefore we have decided to make the Express Testing option more accessible in terms of pricing so that clients that require the result earlier will find it easier to order this option.

We already have a good demand for this service but with the reduced price we expect more people to select this option. This will put a greater demand on the logistics of the testing process. However, as demand keeps growing we are continuously improving our internal logistics and our laboratories have expanded their capacity to meet the steady increase in DNA testing. Therefore we are confident that we will be able to deliver the results on time.

Our aim at easyDNA is always to constantly improve the overall quality of the customer experience. This one of the various initiatives we plan to unveil in the coming months.”

About:

easyDNA (http://www.easydna.co.uk) specializes in the provision of reliable, accurate and confidential DNA tests including DNA Paternity Testing to both the private and public sector. EasyDNA operates through a network of offices including United Kingdom, Ireland, Italy, Belgium, Romania, Australia, New Zealand, USA, Canada, South Africa, India, Congo, . All testing is performed by an ISO 17025 and AABB accredited laboratory and staff have a minimum of 5 years experience dealing directly with DNA testing thereby ensuring the highest level of competence. Our lab has conducted over 250,000 DNA tests and is highly experienced in all facets of DNA testing.

Contact: Press Office
Web:  www.easydna.co.uk
Email: info@easydna.co.uk