Global information technology (IT) giants are increasingly turning their attention to the burgeoning small and medium enterprise (SME) segment in India with a view to tap the emerging market. Growing realisation of the potential and prospects of Indian SMEs is attracting IT companies from across the world to invest in this sector.
Recently, Microsoft announced its plans to open its office in Jaipur to tap small companies operating in the state. IBM, the global infotech giant, has also chosen India as its first destination to launch the ‘IBM Smart ’ initiative for SMEs before unveiling it in any other market. These are some indicators that point to the readiness of IT majors to penetrate deeper into the Indian market and cater to small and mid-sized businesses.
Lucrative opportunities for establishing business in India and promising prospects of good return on investment (ROI) are prompting IT stalwarts to open their subsidiaries in the country. The increasing interest of IT companies in serving SME units operating across the country is expected to provide an impetus to IT adoption by these firms.
International majors plan to make implementation of IT processes simpler for the SME segment in India. They also seek to support the network communications in the country. Launch of integrated IT solutions for the SME segment by infotech leaders will enable them to upgrade their technologies and enhance their production capacities.
Indian enterprises need to work on several aspects like labour reforms and ineffective legislation among others to gain from the increased penetration of IT majors. The government must also take initiatives to improve the infrastructure and provide a favourable environment in order to attract higher investments from international infotech companies.
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