24th November 2008: Digital marketing agency dotMailer is inviting Manchester businesses to join them for a free seminar where they will learn from the email marketing successes and mistakes of some of the UK's top retailers. Hosted at the digital agency’s new Salford Quays office in the heart of the Media City UK on Wed 17th December from 2pm until 5pm, the seminar will be followed by festive drinks and an opportunity to meet and mingle with fellow local businesspeople.
Presenting the findings of dotMailer’s annual benchmark study into the email marketing of 50 of the UK’s biggest retailers, the seminar will give businesses valuable insights, practical examples of what works and the opportunity to learn from the mistakes of those who have the budget to make them.
By attending this seminar attendees will
• Learn how to make marketing emails more effective
• Ensure sign-up is legal and follows best practice
• See how to design emails to encourage interaction and increase click-throughs
• Learn how to use personalisation, dynamic content and segmentation tools to boost ROI
The seminar will be led by dotMailer’s co-founder Tink Taylor. Tink is also a member of the DMA’s Email Marketing Council and helped write the DMA’s own Email Marketing Best Practice Guidelines.
Spaces are limited. To book, call 0161 216 4101 or fill in the form at: http://www.dotmailer.co.uk/
