PR Log (Press Release) –
Dec 04, 2008 – 24th November 2008: Digital marketing agency dotMailer is inviting Manchester businesses to join them for a free seminar where they will learn from the email marketing successes and mistakes of some of the UK's top retailers. Hosted at the digital agency’s new Salford Quays office in the heart of the Media City UK on Wed 17th December from 2pm until 5pm, the seminar will be followed by festive drinks and an opportunity to meet and mingle with fellow local businesspeople.
Presenting the findings of dotMailer’s annual benchmark study into the email marketing of 50 of the UK’s biggest retailers, the seminar will give businesses valuable insights, practical examples of what works and the opportunity to learn from the mistakes of those who have the budget to make them.
By attending this seminar attendees will
• Learn how to make marketing emails more effective
• Ensure sign-up is legal and follows best practice
• See how to design emails to encourage interaction and increase click-throughs
• Learn how to use personalisation, dynamic content and segmentation tools to boost ROI
The seminar will be led by dotMailer’s co-founder Tink Taylor. Tink is also a member of the DMA’s Email Marketing Council and helped write the DMA’s own Email Marketing Best Practice Guidelines.
Spaces are limited. To book, call 0161 216 4101 or fill in the form at:
http://www.dotmailer.co.uk/insideknowledge_seminar.aspx
dotMailer is a UK-based, industry-leading provider of digital marketing solutions, backed up by a dedicated client services team to help customers get the most from their investment in email and digital marketing programmes. The dotMailer permission-based email marketing system allows users to create or edit high-impact HTML emails and manage all aspects of their email campaigns from the desktop via a secure web interface. dotMailer offers the industry’s most powerful campaign measurement tools, including conversion and ROI tracking. dotMailer also offers a range of design and development services including a content management system, e-commerce platform, prospect tracking and survey tools.
