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In this role, Masterplan will be responsible for helping Juice It Up! shape the marketing strategy and calendar to support national and regional initiatives designed to strengthen the franchise group’s position in the industry.
“We’re excited to welcome Masterplan to our close-knit corporate team, and we’re looking forward to the expertise they’ll bring to the Juice It Up! franchise system,” said Carol Skinner, Director of Marketing & Business Development. “In this economy, it’s vital we allocate resources to provide our franchisees with the marketing support mechanisms they need to be successful. Masterplan’s experience as well as strategic thinking will certainly be an asset”.
“Masterplan is pleased to have been selected to play such an important role in the development and execution of Juice It Up’s strategic marketing” said Nick Goode, Director. “Having worked with Juice It Up’s marketing team in the past, we have a solid understanding of the brand and the franchise system and look forward to building on this foundation”.
About Juice It Up!:
Juice It Up! is a franchised smoothie and juice bar chain that specializes in blended-to-order fresh fruit smoothies, fresh-squeezed juices and other beverages served in a relaxed, family-friendly environment. Consistently voted “best tasting smoothie” in blind taste tests among the top smoothie and juice bar chains, Juice It Up! prides itself on high quality fruit, proprietary fruit juices, non-fat yogurt, sherbet and nutritional and vitamin supplements to create smoothies that are healthy as well as delicious.
Photo:
http://www.prlog.org/
