VSONA Expands Online Reputation Management Products

PRLog (Press Release) - Dec 03, 2008 -
Encino, CA, VSONA, Inc., an ORM (Online Reputation Management) company specializing in ORM for the services sector, today announces an exciting, new way for service providers to manage their online reputation with its Online Reputation Management Solution™. VSONA'S ORM tools enable customers to track, analyze and respond to online customer testimonials from the most popular ratings/reviews websites, blogs, and web forums. For restaurants and other service businesses, online reviews are becoming the most influential factors in consumer purchasing decisions. At a time when attracting more customers on increasingly limited marketing budgets is even more prevalent, coupled with the shift of advertising and marketing from print and broadcast to online, having access to reviews gives businesses the opportunity to take positive action. The overwhelming volume of content presents both incredible challenges and opportunities for businesses today. The ability to harness that information and pro-actively respond to it is now becoming a necessary step in formulating effective business and marketing strategies.

"Through a growing roster of clients in the restaurant industry, including most recently Los Angeles based chain Maria's Italian Kitchen, we came to realize that it wasn't enough to simply provide a tool to capture online reviews," states Paul Davidson, CEO of VSONA. "We found that service businesses ratings and reviews, unlike a product's reviews, are disseminated across the Internet in a very fragmented manner. Our complete set of ORM products allows our customers to receive the important data they need about their business in a comprehensive, easy to use format. Armed with this knowledge, they can formulate an action plan that directly addresses the management of their online reputation." He further states, "We want to help our clients become educated about what is being said online about their business and our products are designed to make utilizing that information a powerful mechanism for making informed business decisions."

VSONA's suite of powerful tools include:

RatingsWatcher™: a comprehensive report summarizing the results from ratings/reviews websites as well as provides a Professional Ratings Index™ (average score for your online reputation) for your business.
ProfileBuilder™: features two key functions to improve your ratings online.
CompetitorWatcher™: keeps track of your Top 10 competitors.
Email Marketing: unlimited monthly email marketing service to help you stay connected with your customers.


Contacts:
Paul Davidson
CEO, VSONA
818-802-6658
paul@vsona.com

Media Contact
Carey Schroeder
323-333-9206
careyschroeder@hotmail.com