Citex Software is proud to announce the availability of the beta version of Adhere Mobile Advertising Platform. Adhere is a suite of software products that serve the needs of the mobile advertising community. At the core of the platform is the free open source Adhere Ad Server, which supports a multitude of ad formats (text, picture, web banners, audio, and video) to satisfy the requirements of many different mobile advertising channels. In addition, it also supports advanced ad targeting criteria to ensure the effectiveness of the ad campaigns. Adhere Ad Server is the first open-source mobile ad server.
Furthermore, the Adhere platform also includes the Adhere User Profiles Server which is key to Adhere’s ad targeting capabilities and also serves a core for the mobile operators’ subscriber data management. Finally, the Adhere platform includes sample applications and engines to manipulate the various mobile media and to utilize them effectively as advertising channels.
The beta components of the Adhere platform can be found at adhere.citexsoftware.com.
