Herald de Paris, 2008.
Herald de Paris, the globe-friendly, bias-free news and information destination, today launched its new advertising campaign. The avant-garde ad, which pays homage to the elegance of the French perfume industry, the height of the 1990s supermodel era, and the city of Paris, was designed in-house, by Herald de Paris' graphics department.
"We didn't so much intend to say that news is sexy," said Jes Alexander, the newspaper's publisher, "as much as we wanted to convey the notion that knowledge is sexy." Alexander added that the publication was interested in targeting a young, affluent audience with the new ad campaign. "We now have an entire generation that has become removed from the ritual of reading the daily newspaper from cover to cover, each day. Our goal is to empower this generation with the the latest news and features from around the globe, and do so in an environmentally responsible and portable medium that this demographic is familiar with."
The new ad, which runs in a mix of English and French, takes its theme from an old French television commercial.
Herald de Paris (heralddeparis.com)
Photo:
http://www.prlog.org/
